About us
THE WORLD OF KEELING
WEAR THE NATURE.
GROW THE FUTURE.
Inspired by open landscapes. Designed for everyday life.
Founded in 2020, KEELING is an international clothing brand with Italian creative roots. Expressive colour, relaxed silhouettes and a connection to nature shape our collections for Men and Women — from everyday essentials to outerwear and knitwear.
FIND YOUR NEXT FAVOURITE ↗
COLOUR IS OUR SIGNATURE
THE CHARACTER
IS IN THE COLOUR.
Garment dyeing means colouring a piece after it has been made. It gives our fabrics depth, nuanced tones and a distinctive lived-in character.
Earthy neutrals, ocean blues and unexpected shades make it easy to build a look around your own palette. Wear one colour from head to toe, or mix tones to make it yours.
FIND YOUR COLOUR ↗ITALIAN ROOTS. AN OPEN WORLD.
DETAILS TO DISCOVER.
PIECES TO LIVE IN.
From our founding in 2020 to our Pitti Uomo debut in 2022, KEELING has grown through an international network of independent retailers. Today, more than 350 retailers in more than 15 countries worldwide bring the brand to their communities.
That international reach is supported by a clear company structure and an Italian team responsible for global distribution and customer care.
THE PEOPLE BEHIND THE BRAND
INTERNATIONAL REACH.
A CLEAR POINT OF CONTACT.
KEELING is owned by Sealand International, within the Hercules Holding group. Global distribution is managed by Florens Srl, based in Italy.
From brand development to the retailer network, these distinct roles support KEELING's presence around the world.
CUSTOMER CARE · ITALY
HERE TO HELP.
For questions about our products, an online order or finding a retailer, contact our customer care team in Italy. Retailers and distribution partners can reach the same team for trade enquiries.
Florens Srl
Via Barberinese 207
50013 Campi Bisenzio, Florence, Italy
CONTACT US ↗
GROW THE FUTURE
INSPIRED BY NATURE.
INVOLVED IN ITS FUTURE.
Our connection to nature extends beyond the colours of a collection. KEELING is a partner in projects focused on ecosystems and biodiversity, from Brittany's wetlands and Mediterranean Posidonia meadows to Andean forests and mangroves.
Discover the places, partners and objectives behind each project, alongside our approach to materials, garment dyeing and care.
EXPLORE OUR PROJECTS ↗ MATERIALS & COLOUR ↗
